Most ecommerce platforms are designed to be user-friendly to some extent. Some platforms are extremely user-friendly, specifically tailored for DIY templates and storefronts that enable you to upload images, content, and select features to launch your site.
However, merely having an online presence doesn’t guarantee success. By enlisting the services of a professional ecommerce website development service in Jacksonville Fl, you can avoid common errors, both obvious and overlooked, that can hinder a DIY ecommerce site.
1) Utilizing Stock Photos and Copied Product Information
One of the most significant errors for any ecommerce site is using stock photos and product descriptions that are copied and pasted from other sites or the manufacturer’s information. This practice negatively impacts the website’s search engine rankings and prevents it from ranking among the top results. As search engine algorithms become more sophisticated, original images, text, and content become increasingly crucial.
2) Neglecting to Allow Reviews
If the DIY ecommerce website development template doesn’t support reviews from verified buyers, you’re missing out on a valuable opportunity. Nearly 70% of online shoppers read consumer reviews before making a purchase. Moreover, keywords and phrases used in reviews can help customers find your products through search engines.
3) Titles
Although challenging, it’s essential for each page on the website to have a unique title. Duplicate titles can result in SEO penalties, pushing the site down the rankings.
With a modest initial investment, an ecommerce website development service can focus on SEO, increase conversions, and provide a quality website and online shopping experience that encourages repeat customers.
For more information, contact Integrated Webworks.
